Interest for non-fungible tokens-which are known as NFTs and allow holders of art and collectibles to track ownership-has been gaining steam, with sales hitting a record in recent weeks. It will become available on Dapper’s Flow blockchain starting in June 2022. It has the potential to attract a wide base of fans-Real Madrid, for instance, has more than 38 million followers on Twitter alone. Meanwhile, Dapper Labs’s partnership with LaLiga, a popular soccer league, will give users the opportunity to collect and own NFTs from over 10 seasons of play and will feature content from teams including Real Madrid, FC Barcelona, Atlético de Madrid, Sevilla FC and others. “Earlier this year, we proved the concept for NFTs and I think we’ve seen the industry as a whole exploding-and we’ve got the platform that can power thousands of times more activity than we see today.” “This round, for me, was much more about bringing the right partners around the table for our next leg of growth,” Roham Gharegozlou, the company’s co-founder and chief executive officer, said in an interview. The Vancouver-based company didn’t publicly disclose its current valuation. It works more or less like the fantasy football game.The funding round, its second this year, was led by Philippe Laffont’s Coatue Management and included backing from Andreessen Horowitz’s a16z, GV-which was formerly known as Google Ventures-as well as Version One Ventures, among others. While the MLB season hasn’t started yet, Sorare’s NBA game is already live. We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”Īs for sports fans who don’t particularly enjoy football, Sorare also teamed up with the NBA and MLB over the past few months. “It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business,” Sorare co-founder and CEO Nicolas Julia said in a statement. “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. There will also be league-specific competitions. With today’s new partnership with the Premier League, Sorare users will find all 20 clubs on the platform. The Premier League is a nice addition to this list of organizations. It raised a gigantic $680 million Series B round and signed partnerships with many clubs and football organizations, including Spain’s LaLiga, Germany’s Bundesliga and Italy’s Serie A. Sorare frequently issues new cards on the platforms that users can buy to add to their personal collections - that’s how the company generates revenue.Īnd the startup has been quite successful so far. They can then put together a lineup of five players and earn points based on real-life performances. Sorare players can buy and sell cards from other players. In particular, Sorare has partnered with many football leagues so that it can create trading cards representing football players.Įach card is registered as a unique token on the Ethereum blockchain. Sorare is a fantasy sports gaming experience based on NFTs, or non-fungible tokens. ![]() This is an important move for the company as the English football league is one of the most-watched sports leagues in the world. French startup Sorare has signed a four-year licensing partnership with the Premier League.
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